The benefits of video production for any business are numerous, regardless of industry or the nature of the brand. Every business has an story to tell and a target audience to share it with, and an impression to leave by establishing their brand. Video is a great way to meet this need. While video may have once been a “want” for marketers, nowadays, corporate video production is a “must.” In actual fact, there’s no question as to the many benefits of business video production Essex and the main question about how much can you produce and how much can you benefit from the process?
If we take a look at the many benefits from video creation for entrepreneurs, we see that incorporating video into the everyday marketing initiatives which a company is extremely beneficial. Take a look at these top 10 advantages of video production for businesses.
1. Traffic Generation is Increasing
If you’ve come to a dead end with your content marketing, there’s no better option than video production to break through that plateau. It is possible to increase traffic by as much as 50 percent or more when you opt for video production for your company.
Start with producing videos that focus on the subjects you’ve done very well from a content point of view and build from there.
2. Growth in Social Media Shares
Video production for business has the power to exponentially propel your company up the ladder of social media. Video posts not only go viral more frequently than written ones, they’re also more likely to attract your followers and are up to 200% much more likely to share.
According to Facebook, a video is seven times more likely to be shared than a link. Utilizing video in your social media posts will make a significant difference in your reach and will help more people to connect with your brand.
3. Convert More Clients
Are you experiencing that you’re getting stuck with your customers? Do you notice that you lose a lot of clientele at a particular point in your sales funnel?
If you’re having trouble getting customers to say “Yes” videos are the ideal solution. One of the main advantages of creating videos for businesses is that it helps visitors convert.
Consider the use of product demonstration videos to improve the amount of conversions that occur in your sales funnel. You could also incorporate testimonial videos in your emails and on your website to build trust and establish rapport with prospective customers.
4. Incredible ROI for a Marketing Medium
If you are a business owner, you have a lot of possibilities for marketing strategies you can undergo to build your business. Video is the best option for return on investment when presented in a way that captivates the audience and encourages them to buy.
If you’re not convinced that video could boost your return on investment, think about the fact that the average corporate video has higher revenue generating power than a blog post written in words. More than an email outreach campaign. Plus, more than many other types of marketing.
5. Enhance Brand Awareness
If you’re looking to establish a reputation for your brand via television, online or through email, or on social media.
One of the major benefits of video production in companies is that videos can build strong emotional bonds with the intended audience and increase brand awareness.
Aiming at customers through a variety of channels, including social platforms and via email, as well as on television and online lets you to connect with your customers where they’re at. There’s no better way to increase brand recognition than through targeted videos that resonates with your customers.
6. How to explain the difficult
Do you market the product or provide an service that is difficult to explain? Do you have a product or service that is something that can be seen? Sometimes selling these types of products can be difficult. Particularly if you’re using the written word to explain them.
Video can inform customers about the main benefits of your product, showing them exactly how it functions and the benefits it provides so that they immediately feel connected.
It’s also an effective method of describing the benefits of your product to prospective customers. Since people retain 98% of the information they watch the video, they’ll be more likely to recall your company’s name once the time is right to purchase.
7. The increase in Search Engine Rankings
Google has revealed that websites and pages with video content are 33 percent more likely to appear on the on the first page than sites which don’t. So, if you’re struggling to reach the first page positions, it might be as simple as adding videos to your site.
Improved search engine ranking is one of the many benefits of video production for entrepreneurs that shouldn’t be ignored.
8. Consumers Stop for Video
Have you ever observed how children can be engaging in a crowd and being the fun-of-life of life, and suddenly, they hear their favorite song.
Any sound, or any sound, really. And then they stop! They immediately stop whatever they’re doing and move towards their ears to hear the sounds. They’re completely enthralled by it.
This is similar to effectiveness of video in business. Video can prevent consumers from scrolling, and to engage them at an emotional level.
Sometimes, just getting customers to stop is enough to make them focus on what you want to say. And when you say it with video, you have profound capacity to make conversions.
9. Send a Powerful Call to Action
The use of video in delivering powerful call-to-action results is huge in the business world. Through video, not only can you motivate your client, but you can also clearly communicate to them what you’d like them to accomplish.
A professional video has the power to motivate your customer to complete the desired step. If it’s calling you, coming to your store, or making a purchase online.
10. Greater emotional connection
Finally, one of the most significant advantages of video production for business that cannot be replicated with any other medium or marketing tactic is the emotional bonds that result from video.
Producing videos that deliver an engaging story that the audience can relate to will allow you create a powerful connection with potential clients as well as those you’re already selling to. There’s not a single form of marketing that offers the ability to connect with customers.
